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Topic: The Russian marketing - senseless and ruthless

The situation which interested me: a heap of shops (if not all) have any club cards, bonus programs etc., etc. Are any Russian statistics (it is desirable objective, fresh and on many sections - the sex, age, region, the income, etc.) on a subject of how much it is all works?
P.S.: it interested me because already forces are not present in each first shop to speak that are not present, there are no at me cards and are not present, NO, are not present I do not want them to get. Here I think before today's visit to the sport master two posters to unpack and show "cards is not present", "I will not make out a card".

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Re: The Russian marketing - senseless and ruthless

Dervish
There are two types of cards, accumulative and discount, accumulative you then spend bonuses, and discount at once a discount receive.
Both those and those work, if permanently buy sense in them is.
It as though a database client who it in statistics will add the opened?
Not clearly that you was specific interests, take a card, and learn work or not, especially the majority of them is free .

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Re: The Russian marketing - senseless and ruthless

The gas station the Route elegantly approached to "a card" question:up:
For setting of mobile application poured "" (300) any coffee, tea + calculated  is all for 1 mines, without any piece , registration on  a site and other mess:cool:

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Re: The Russian marketing - senseless and ruthless

Dervish
It interested Me because already forces are not present in each first shop to speak that are not present, there are no at me cards and are not present, NO, are not present I do not want them to get.
Actually marketing works.
People come to buy unnecessary on set of the reasons. Because on  "the exclusive sentence" because tomorrow "bonuses burn down" because the discount on the occasion of  etc., etc. ends came
And, yes... Paraphrasing classics - "all it is invented to us"... wink

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Re: The Russian marketing - senseless and ruthless

(vkontakte.65188776) Alexander Ivanov
Not clearly that you was specific interests
Whether me interests there is an economic feasibility of these cards for retailers. It is desirable to express this expediency in digits.
Take a card, and learn work or not
It that a joke? So: cards are favourable to retailers. I.e. automatically are not favourable to buyers (i.e. me). Thus, I certainly not will take a card.

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Re: The Russian marketing - senseless and ruthless

Dervish
Cards are favourable. You on them receive a discount. For example in "" one percent from each purchase. Yes, it is a little. But it is better than anything. Whether such advantage is necessary you solve certainly only.

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Re: The Russian marketing - senseless and ruthless

Dervish
So: cards are favourable to retailers. I.e. automatically are not favourable to buyers (i.e. me)
Not so.
You for this discount program as a part of the goods price in shop already paid. Also continue to pay for discounts of other buyers.
For this reason cards (free, certainly) to use favourably.
But nobody forces - continue to pay more wink

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Re: The Russian marketing - senseless and ruthless

EugeneG
You for this discount program as a part of the goods price in shop already paid.
+1. So-called "discounts by cards" are already counted. "Bonus cards" - generally laughter: they are arranged by a heap of conditions.

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Re: The Russian marketing - senseless and ruthless

Wlad402
"Bonus cards" - generally laughter: they are arranged by a heap of conditions.
"Bonus cards" all different. It is necessary to look.

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Re: The Russian marketing - senseless and ruthless

It is world marketing such. In the USA, Germany absolutely same card programs.

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Re: The Russian marketing - senseless and ruthless

Dervish
There is any Russian statistics (it is desirable objective, fresh and on many sections - the sex, age, region, the income, etc.) on a subject of how much it is all works?
Well, statistics - hardly... The Shop a card simply "anchors" the silly, unintelligible buyer to itself that's all. And everyones there "club" and "programs" - only  on brains beautiful words.
My personal experience shows that at least products in such shops "under the action" stand exactly as much, how many in adjacent shop without any action, as self-evident.
It is necessary to understand that the shop never is the loser. Selling "under the action", let us assume,  sausage on 700. They "beat off" a discount "on butter, exposing the price for a pack not 120. As in adjacent shop, and 180. Yes, the buyer receives a small discount on this card. Here Pavel10538 wrote 1 %... Now we present that the person in this shop did not take sausage under shares on 700. - it now simply is not necessary to it - but bought butter on 180. For a pack also received a discount of 1 %. I.e. from those the buyer"spared"60 roubles that threw with shop for""actions sausage, 1. 80. And all are happy. The shop"beat off"the action. The Buyer-fool springs with happiness that bought butter on-cheap stuff.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
In "" not the action. There at usage of a card you receive a discount of one percent from purchase cost on any subsequent purchase. Though for the sake of justice it is necessary to mark that this discount is calculated not on all bought goods.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
It is necessary to understand that the shop never is the loser. Selling "under the action", let us assume,  sausage on 700. They "beat off" a discount "on butter, exposing the price for a pack not 120. As in adjacent shop, and 180.
Well so in loss the shop can and will not be (and can will - not one shop on my storage was destroyed and closed), but the given specific buyer can be the loser, and can and in a scoring. For example in your case, he buys sausage in one shop, and oil in other wink
By the way that for oil on 180 - in Vkusville oil with taste of oil costs 120 without a discount wink

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Re: The Russian marketing - senseless and ruthless

Dervish
Whether Me interests there is an economic feasibility of these cards for retailers. It is desirable to express this expediency in digits.
Direct digits are not present. The magnification of sales from cards statistically is imperceptible. Cards help networks to solve the tasks. For example to fulfill indexes on sales of the goods of various groups at the expense of discounts on " and to a decoy" that in turn allows to receive from the supplier in addition 1-5 percent of a discount to procurement price "for performance of sales amounts".
In the second discounts minimize reset to the supplier if delivery was irrevocable. In the third discounts it is such method better  in  to statistican at the prices "on socially significant goods". In the fourth discounts a quite good method to spare stored "skis in the summer".

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Re: The Russian marketing - senseless and ruthless

Herzeleid
Selling "under the action", let us assume,  sausage on 700. They "beat off" a discount "on butter, exposing the price for a pack not 120. As in adjacent shop, and 180.
Well so who forces to buy this pack for 180 if it is known, what it nearby is on sale for 120?

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Re: The Russian marketing - senseless and ruthless

Pavel10538
In "" not the action.
What, in "Pjatyorochke" never and no actions happen? And if happen, the discount by a card this day does not work? A discount - a discount, the action - the action, unless not so?
Alex G.K.
At so who forces to buy this pack for 180 if it is known, what it nearby is on sale for 120?
Not who, and that. Feeble mind. The silly buyer with a card buys all in one shop since considers that saves on a discount by this card. Therefore he and silly that does not know about oil on 120. In adjacent shop. It - abrupt, at it is also any club card, he participates in the bonus program etc., etc. in general and without that idle brains .  completely. Here such little fools are anchored also to themselves by shops cards.
Besides by the experience I can tell that in network shops "cheap" products stand exactly as much, how many stand in not the network. It is clear that "normal" cost more expensive essentially. What is the discount in 1 %? It 10. From thousand. But on 1000 in this shop you buy much less, than in not the network. BUT! Spare already the whole (!) 10 roubles.
Unique hitch in mine, so to say, "theories" are regions where except network shops of others simply is not present. Here it is a problem.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
Besides by the experience I can tell that in network shops "cheap" products stand exactly as much, how many stand in not the network.
Differently happens.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
Not who, and that. Feeble mind. The silly buyer with a card buys all in one shop since considers that saves on a discount by this card. Therefore he and silly that does not know about oil on 120. In adjacent shop. It - abrupt, at it is also any club card, he participates in the bonus program etc., etc. in general and without that idle brains .  completely. Here such little fools are anchored also to themselves by shops cards.
Clearly. Arguing of the imaginary buyers invented for the concept.
Besides by the experience I can tell that in network shops "cheap" products stand exactly as much, how many stand in not the network. It is clear that "normal" cost more expensive essentially.
In the core it is watched just opposite - the main dial-up of products that "at a discount" that so, it turns out on network more cheaply. And is even cheaper - on network several networks.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
The Silly buyer with a card buys all in one shop since considers that saves on a discount by this card.
Shops without discount programs practically does not remain. At any buyer whom it is regular in shop walks, the collection of discount cards of all shops accessible to it accumulates. So a difference only in on what card bonuses (or with what to give discounts) will drip.
Earlier the correct discount cards where in process of magnification of a total sum of the made purchases the discount grew came across. Here in this case there was an interest (till the certain moment) to buy all in one shop. But  trading networks won and now I practically do not know such programs of loyalty.
Besides by the experience I can tell that in network shops "cheap" products stand exactly as much, how many stand in not the network.
And what, now there are not network shops?
In those places where I live, not network only minimarkets with accurate orientation on ///. All remaining assortment there is frankly poor, and take it a little, therefore the goods frankly stale. And yes, costs more expensively as it is possible to descend in house slippers.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
Besides by the experience I can tell that in network shops "cheap" products stand exactly as much, how many stand in not the network.
Strange enough observation.  a potato-carrot-onions in any  or roundabouts have floor price. "A long loaf cut" too. A milk under own trade mark too the cheap.
What is the discount in 1 %? It 10. From thousand.
And 31 % it is 310 roubles from thousand . In a reality, of course, it is less. In the underground too most there are ~130 roubles. But also 24 % of a discount not bad.

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Re: The Russian marketing - senseless and ruthless

Herzeleid
The Silly buyer with a card buys all in one shop
What a difference the clever buyer - oil buys in one shop, tomatoes in other where they on three roubles are cheaper, behind bread to the third goes. At it, at clever, time , that behind three roubles of saving of a half-city .

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Re: The Russian marketing - senseless and ruthless

Black Tiger
In a reality - who tracks the prices, to that about two network suffices, that practically at floor prices to be bought for some days / week smile

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Re: The Russian marketing - senseless and ruthless

Black Tiger
What a difference the clever buyer - oil buys in one shop, tomatoes in other where they on three roubles are cheaper, behind bread to the third goes. At it, at clever, time , that behind three roubles of saving of a half-city .
Actually all is easier. We come behind a bread long loaf, we see a discount for vegetable oil - we take pair-triple bottles. Houses still are, but it is stored well, used permanently that not to take? Another time we come for  - we see a discount for macaroni, for example. Similarly.
Well and at grandmas of time it is a lot of and journey in FROM free - they it is real on all city  that on rouble to buy more cheaply.

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Re: The Russian marketing - senseless and ruthless

EugeneG
We Come behind a bread long loaf, we see a discount for vegetable oil - we take pair-triple bottles. Houses still are, but it is stored well, used permanently that not to take? Another time we come for  - we see a discount for macaroni, for example. Similarly
. And without any suffering and  about which here so it was baked ...

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Re: The Russian marketing - senseless and ruthless

EugeneG :
Actually all is easier. We come behind a bread long loaf, we see a discount for vegetable oil - we take pair-triple bottles. Houses still are, but it is stored well, used permanently that not to take?

Normally if to take the goods at a discount and to examine, on it date of the end of implementation already just about comes.