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Topic: About conversion in sales

All greetings, here reflected on profitability. I buy very good subject traffic on adwords. Other essential sources while are not present. It turns out so that from 1250  programs last month, I received only 85 warrants that makes 6.8 %. If to take cliques under the declaration them was 2881 piece, accordingly conversion in sales from passage to a site made 2,9 %. Also it turns out that only 43 % download the program. My income for the last month made only 25 % from enclosed in adwords the totals, i.e. we admit for the spent 1000 dollars, I earned only 1250. A problem that it while and me could not be compared a unique product. I ask the help from more skilled colleagues. 6.8 % with  are norms? And 2.9 % from the good traffic? 25 % with adwords are  , I think to rise the price for 25 %, but here besides  as sales react. At competitors of such level of products is not present, or is much worse and cheaper in 4 times, or is besides worse, but I sell for the same price on which.

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> 6.8 % with  are norms? And 2.9 % from the good traffic? To whom and a mare the bride. All strongly depends on a product, a niche, target audience, etc.

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Re: About conversion in sales

D> 6.8 % with  are norms? And 2.9 % from the good traffic? It is impossible to estimate "normality" of this digit. How to ask it "I earn $1000 a month, it is normal?". If the yard keeper, abruptly. If the yard keeper in Switzerland, not so. Etc. I not would experiment the price, therefore 25 % the increase to $250 of profit gives only $62.5 provided that any conversion parameter does not decrease, and probed possibility traffic to increase with saving ROAS.

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> a problem that it while and me could not be compared a unique product. I ask the help from more skilled colleagues. 6.8 % with  are norms? And 2.9 % from the good traffic? 25 % with adwords are  , I think to rise the price for 25 %, but here besides  as sales react. At competitors of such level of products is not present, or is much worse and cheaper in 4 times, or is besides worse, but I sell for the same price on which. At me approximately 5 % conversion downloadings \orders and ~40 % of downloading visitors. And it taking into account that sampling is taken is exceptional on the buying countries, type of the USA, Europe. The traffic - not advertizing. And I too do not know, good it is digits or it is necessary to go to be killed  a wall or bad.

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> All greetings, D> here reflected on profitability. I buy very good subject traffic on adwords. Other essential sources while are not present. Bing in your niche does not work? Try to measure with its help - it in States of the order of 10-15 % from the traffic of Google gives in CPC-advertizing.

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Re: About conversion in sales

D> here reflected on profitability. I buy very good subject traffic on adwords. Other essential sources while are not present. D> it turns out so that from 1250  programs last month, I received only 85 warrants that makes 6.8 %. If to take cliques under the declaration them was 2881 piece, accordingly conversion in sales from passage to a site made 2,9 %. Also it turns out that only 43 % download the program. D> my income for the last month made only 25 % from enclosed in adwords the totals, i.e. we admit for the spent 1000 dollars, I earned only 1250. D> a problem that it while and me could not be compared a unique product. I ask the help from more skilled colleagues. 6.8 % with  are norms? And 2.9 % from the good traffic? 25 % with adwords are  , I think to rise the price for 25 %, but here besides  as sales react. At competitors of such level of products is not present, or is much worse and cheaper in 4 times, or is besides worse, but I sell for the same price on which. It is necessary to consider and estimate a funnel of sales. Conversion of cliques/zakachka - it is excellent. Conversion downloading/purchase - it is excellent. The task: to raise sales in 10 times. A hypothesis: try to increase the price in 10 times. Why you did not write subjects of a software and the price?

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> My income for the last month made only 25 % from enclosed in adwords the totals, i.e. is admissible for the spent 1000 dollars, I earned only 1250. Well any more in a minus - it is already good. By the way how many years to a product? As a matter of fact a question: There is such term "Product market fit" - roughly speaking   to the market and the market to a product. It consists of several parts: 1) how much the product corresponds to needs of solvent customers 2) how much to customers clearly that your product solves their problems 3)  you found the approach and words how to inform customers on favor of your product to Pour in money in advertizing and it is necessary to be scaled when this prodakt-market-fit is found. While it is not found   money in advertizing it "money for a wind". And before it is necessary or to refine a product or marketing of your product - just trying and testing various hypotheses. In an ideal the situation turns out when the product should not be sold, and it practically tear off with hands and then nestings in advertizing become very much . At us the product old enough, but to us is that more many to refine from the point of view of Product Market Fit. And here one recent improving of a product noticeably increased conversion in sales (thus before there was a set of improvings which noticeably did not increase conversion).

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> All greetings, D> here reflected on profitability. I buy very good subject traffic on adwords. Other essential sources while are not present. D> it turns out so that from 1250  programs last month, I received only 85 warrants that makes 6.8 %. If to take cliques under the declaration them was 2881 piece, accordingly conversion in sales from passage to a site made 2,9 %. Also it turns out that only 43 % download the program. D> my income for the last month made only 25 % from enclosed in adwords the totals, i.e. we admit for the spent 1000 dollars, I earned only 1250. D> a problem that it while and me could not be compared a unique product. I ask the help from more skilled colleagues. 6.8 % with  are norms? And 2.9 % from the good traffic? 25 % with adwords are  , I think to rise the price for 25 %, but here besides  as sales react. At competitors of such level of products is not present, or is much worse and cheaper in 4 times, or is besides worse, but I sell for the same price on which. Above already Matrix_Failure all correctly wrote. Here still interesting article (in particular that 2 % of conversion are considered good result): https://stripe.com/atlas/guides/business-of-saas

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Re: About conversion in sales

Hello, dmitry251, you wrote: D> All greetings, D> here reflected on profitability. Reflect on other sources of traffic: blogs, articles on a site, groups in  networks, rollers on youtube. Gradually, these sources result more than the useful and loyal traffic than advertizing.